Traditional TV Networks vs OTT Services: The Transformation of Competition and the Emergence of New Content, within the Context of Changing Viewing Trends and Adaptation

Linear TV networks have long been recognized as established television models, relying on regularly timed shows via cable. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, Disney+, and Apple TV+ serving as leading platforms. As viewer preferences shift, rivalry between broadcast stations and streaming

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